Owens corning Oakridge is my goto and probably the best value architectural, but nothing special in terms of appearance. They should get you 20yrs
I like the Certainteed Northgate, but they cost almost double. I installed a few over the last 2 years, they seem like they will hold up well, but have not seen how they age.
This is a tough one, because it seems like there is a lot of batch to batch variation in quality of asphalt roofing even within same brand and line.
I don’t think many people are getting their money’s worth with upgrade to “premium shingles”. The rate of premature failure seems too high to justify the cost of upgrade unless you want a certain look.