So this is kind of an off topic kinda thing but does anyone else have newer companies set up shop in your city and begin calling themselves the best, premier, or “THE #1 ROOFING COMPANY IN (area)”
Over the past couple years we’ve had about 2 or 3 of these companies either move into our area or start a new business. And they all do the same thing, start advertising being #1 in the city and then knocking on doors for months and scooping up all the work and building up 4, 5, or even 6 crews. (who don’t work as a team)
I work for a family company that’s been in business for more than 30 years. We just have one crew and one estimator. I’m the youngest guy in the company since I started working here. I’ve been helping out with advertising, redesigning their website, and running a Google AdWords campaign, but it seems like we’re fighting for relevance against these companies whose age isn’t even in the double digits yet.
But to add insult to injury they do things like seemingly lie about how long they’ve been in business. I’m pretty sure they’re just taking however many years the oldest roofer in their company has been roofing, not the actual company itself because it’s always worded weird like “roofing houses since 19xx” instead of “in business since 19xx”
I’ve talked to the owner about expanding so that people can really see how good of a company we are but he says it’s better to keep it small and that it allows everyone more flexibility which I agree with.
I guess my question is how do you compete with companies that have fancy trucks and billboards even though their “employees” don’t even know how to use a gun? It seems like they’re more in the sales business then they are in the roofing business, a lot of them just get the sale and contract it out. Sorry to vent but does anyone else experience anything like this?