I’ve been lurking on the forum for some time and thought I’d post to hopefully get some feedback regarding marketing for my new business. I saw a post a short while ago about best ways to generate new leads. From my recollection suggestions ranged from hiring a canvaser to google adwords to door hangers. All of which I think are great ideas.
In April, I will be starting my own roofing, siding and gutter company. We will operate within a 40 mile radius of a smaller size city. We have a home show which a local news channel hosts every year. I have already booked a booth there and working on the display advertising, flyers, etc. for that. This show is in mid February. I’m also looking at using a local seo agency to help me manage my digital advertising and starting the seo process. Another idea I am thinking about is running about 3 months of television commercials to help get my name out. I’m going to start the online and TV commercials around the same time as the home show. My hope is this will give me enough time to generate HOPEFULLY 3-4 weeks worth of initial work for my crew.
So at a high level that is my launch marketing strategy. Would any of you mind providing feedback whether or not you think I’m on the right track here or if there is something else I should be considering? Also if you have tried TV or home shows (online was pretty well covered in the other post but go ahead and chime in if you’d like) what was your experience? Any best practices I can implement?
I really appreciate any assistance you may offer.