Guys, it amazes me that in today’s economy when work gets tight, pay goes down and your costs go up, YOU are willingly ignoring the tremendous opportunity given to us by a bunch of geeks and the US military.
I’m talking about the internet. The internet marketing… the internet which made a two man start-up of two geeky Stanford students with brains and vision into an IT behemoth larder than ANY of the Wall st. investment banking powerhouses - the all-mighty “Algorithm” (I hope you get the point).
Despite the fact that it is all happening in front of your eyes, and you are taking part in it, you (most of you roofers on this forum) ignore the opportunity to get in on this ocean of free and virtually limitless marketing opportunity.
Yes, some of you have a website created by a grand-ma or sold to you directly from the “printing press” of NRG (Is it roofwebs dot com ? ) … well, the sad truth for most of those site is that they either don’t work or advertise not your roofing company but NRG. And besides, these NRG sites look like spam and they are made from the same template. So you can have two roofers in the same town with IDENTICAL web site.
Another extreme i see all over the place is the wide-spread use of WEB lead generation services like Screw-U Magic and Unqualified-Smith. Well, guess what - these folks use the INTERNET to make money on screwing you and put you up against the selfish homeowners and low-bollers, all-the-while you faithfully pay them $75 for each lead (holly chit - that is like installing 3 squares of shingle) and hope when you show up at the homeowner’s door steps, that they are home…
While Internet may not work very effectively in areas like Michigan ( GTP, I hear your pain… Hopefully your new job is secure and better than roofing) … But come one… the rest of the country is not in the recession (not yet at-least) and you can work and make honest and decent living.
Let me let you in on a little secret - you can use the internet to your advantage. And you don’t have to screw others … you don’t have to pay $75 for stupid waste of time… Invest that money in your company - your website. Yes, it is not easy to start getting the fruits from the Google tree right away… but it is like farming - you plant the seeds in the spring and harvest in the fall.
There are ways to succeed in the crazy game of web-marketing. Besides, if you don’t want to bother with SEO (search engine optimization), you are still better of to put that $75 in Google AdWords and have the customer come to you (given that you have a decent website and it is optimized for converting visitor into customer), instead of you chasing a train that left yesterday.
I still recommend you do bother with SEO as that will bring you FREE traffic.
You guys have tremendous potential here - there are many of like-minded folks, doing the same thing in different parts of the country - Exchange links between you sites and in as little as 2-3 months you WILL be getting homeowners looking for YOU!
… any way, i just had to get this out of my system after having ZERO responses to my own topic here: http://www.roofing.com/forum/about6882.html and reading of the thread where roofers get $25/sq to install shingle …
comments welcome fellow roofers
PS, except for referrals and returning customers, all our work comes from our website… so I know first hand that it works