Well said. The way I explain it to customers is “Everybody is in business to stay in business…”
In reality, we try to squeeze pricing because we are in turn being squeezed by the end use consumer.
It’s one thing to price shop on cars or TV’s or refrigerators, i.e. a commodity where you really DON’T know what the lowest possible price is & what the differences are in quality.
But as people who have been doing this for a few years, we DO know the differences. & As we say here in Texas, “This ain’t my first rodeo.”
I imagine if I worked @ a TV / home entertainment store for 2 years, then opened my own shop where I had to buy from distributors & then resell, I’d be price conscious as well… because (like above) IT’S THE END USE CONSUMER WHO IS GOING TO BE HAMMERING ME FOR LOWER PRICES.
Sure, we all love it when a customer says “You know what? I’m 30 years old & intend to die in this house. What is the absolute best way I can do this roof system?” But how often does that happen?