Here’s my motive, cerberus…you give out advice recommending not using a system of which you are not knowledgeable. This is not only not fair, but reprehensible.
A roof consultant is “supposed” to be objective. Your opinions are just that…opinions. Opinions are not objective. The problem here is that you never say anything like “I do not know much about SPF, and therefore have no valid objective input.” Instead, you say “I would not recommend SPF.” This doe not state that you have no working knowledge of SPF, nor does it state that you do not have knowledge on the root cause of SPF failures. It just says that you are an “expert” and in your expert opinion, SPF is not a recommendable roofing system. (Or any other system you do not “recommend”)
This is where the problem lies. I understand that in order to save face, you must appear to be all-knowing, but we all know that there is far too much info in this industry for any one person to be all-knowing.
I know, from first-hand experience, that 99% of roof calls I go out on are failed systems, otherwise most would not even be calling me out. These systems are ALL EPDM, PVC, TPO, BUR, or Mod Bit. I could easily say that these systems are not reommendable because of past history of failures, and sell an SPF roof at a better profit. Instead, I try to attribute the failures to the root cause…usually installer error. Same with SPF.
I could easily sabotage your business with stories of bad roof consultants that sap their customers with useless unneeded expenses that could be put into the price of their new roofing system instead. I could easily tell stories of many consulting companies that learn their info from a book, while my summation is derived from emperical data. After all, those that cannot do coach instead. Would that be appropriate or well-taken by you or your peers?
Why dont you also offer up NRCA and NRF data on SPF systems, stating that they are the longest-lived available system on the market if properly installed and maintained? This is the sole source of my animosity toward your advice thus far.