Sales copy for my home page


#1

Hi,

I need some insight. I need a introduction for my home page.

Sales pitch for lack of a better word.

I do a lot of repair work including slate, shingle, copper, low-slope… I will be adding a page for this service. One just for slate.

I do residential shingles.

I do seamless gutter, gutter protection.

I do commercial low slope roofs. The jobs I target are under 50 square.

We are drug-free workplace.

I believe that the copy should be about the benefits to the customer. Not a pat on the back for ourselves. My tendency is to pat myself on the back.

Thanks


#2

It may be easier for us to critique you rough draft. I’ve read you enough to know the rough won’t turn out to be horrible.


#3

i have been working on my site lately…check out the page that says history…is that what your looking for?


#4

All of y’all need to copy my website. I am the MAN!!

heh heh… getting a bit goofy here as I try to relieve the stress of finishing a metal quote on a crazy cut up roof… check this out:

If any of you gomers wanna help me double & triple check this thing, go right ahead.

The reason for the colors is so that I can section off different areas for calculations.

Anyhow, back to the question: I like to think that ‘less is more’ & to be honest, a LOT of customers want to see photos more than text. If they have specific questions about stuff like the insurance process, then have info on your Q&A tab… just don’t go into it on the home page.

Oh, & one other thing: I am gonna punch the next guy who has an ad or site that says “Insurance Specialist” or “Specialist in all types of roofing.”

First of all, that bit about insurance is tired. Pet Rock / Rubiks Cube / Parachute Pants & Members Only Jacket / Leif Garrison tired.

Second, dumbass, a specialist is someone who does ONE thing awesomely well, maybe two. But you can’t “specialize” in metal, tile, shingles, cedar, slate, cementious, clay, torchdown, S/A, EPDM, PVC & single ply. What you CAN do is demonstrate experience in all these (or a few less than all) areas.

OK, back to the drawing. 23:33 & I’m still not done with this & 2 other drawings.

BTW, that’s MY sketch… MS PaintBrush, holla!!


#5

Instead of Specialist,they should say Jack of all roof types and Master of none…Huh?

It might catch on.


#6

Hi,

I have a crew that just does shingles.

I have a crew that just does gutter.

I have a crew that just does flat work.

I have a crew that does repairs. The guy on this crew did slate for 10 years.

I am developing a crew that will just to skylights.

Do I need to say I am a jack of these trades or am I a specealist in these fields?


#7

Lefty, I would state something along the lines of “We have experience in ______________ , and since each home is unique in it’s particular design, this leads to unique and particular repairs. Let us send our dedicated crews out to your home to properly assess the situation; as is common, you might need a combination of 2 or 3 different trades & this is where we can assist you for a full service response.”

But to state that you are a “specialist” in 15 different things tells me that either someone is into hyperbole, that they were looking for a few ten-cent words to fill a page or they doesn’t really understand the true meaning of the word (or phrase).


#8

hi ranch…where ya been?


#9

The boy is just over 2 years old, the girl is one month past 4 years, the wife works nights as a Paramedic & sells Avon from here in the house.

I’m a part time roofer in a full time job [/sigh]

Trying to hold this $h!+ together for my roofing bidnez ain’t easy.

Plus, I spend a lot of my waking BBS hours on a Longhorns football site; it’s actually been great for networking because to date I’ve probably done around 30 different roofs for locals who post on the site (gotta keep my rep up, y’know). I’m in the 8,000+ posts club over there & the site is only about 1-1/2 years old.


#10

Hi Ranchhandroofing,

I do not use the word specialist. Nor do I intend to.

I was responding to Mattman and your posts. I do fit the meaning of the word specialists. My crews are specialized. They do one thing and do it well.


#11

[quote=“Lefty”]Hi Ranchhandroofing,

I do not use the word specialist. Nor do I intend to.

I was responding to Mattman and your posts. I do fit the meaning of the word specialists. My crews are specialized. They do one thing and do it well.[/quote]

Okey dokey.