Recent new roof customer here. I don’t get any salesmen at the door for roofs in SoCal. Mostly window salesman here. But I don’t answer the door to any anyway. A roof is a major project - probably once in a lifetime for me, so I’m not about to put that in the hands of a random person coming to my door.
I get many things hung on the door for gardeners, though.
All my research was via web, and then I picked the ones to come out for a quote.
There were three important things for me - I wanted to pick the shingle, and I wanted the company certified with that company. And financing was key for me. Didn’t have the money, couldn’t do a refi with a bedroom currently being re-done. So https://www.renovateamerica.com was my option to finance - so the company had to work with them. The company I went with had Certainteed’s highest cert, so the warranty I got was amazing - 50 year, non-pro-rated, and 25 year workmanship. Differentiation is key too - I wanted ridge vents, which most weren’t mentioning (may be a bad idea in hurricane territory, though?), and I wanted a different style of pipe vent flashing from this company, which none of them knew about - https://www.lifetimetool.com/. I wanted open valleys to accentuate the lines of the roof instead of closed valleys - all wanted to do closed valleys of some type. For the most part, the salesmen weren’t there to help me design my roof, they were there to sell me on their standard roof that is like all the rest.
I do look at the things the gardeners hang on the door - but they also don’t differentiate what they do in any way, so they get tossed.
Find some ways to differentiate better what you do compared to the others, get a nice door hanger that shows it, help with the financing through that place above for those that can’t afford a replacement right now, and then pay a kid to go around hanging them on the doors, while you spend more time finding additional ways to differentiate what you can offer.
I also had some bathroom vents I wanted re-routed off the roof to a side wall. That was a terrible project up in the attic. No roofer would probably recommend it, though - they’d just put new vents up on the roof.
I guess that’s what I wanted in the roofing salesman - somebody to help me design the new roof install, instead of just sell me the same as the others got.