We produce all our own content on the blog, have written and design everything myself. That is my background, sales and marketing. This is my latest addition to our marketing efforts.
A simple Guide to Roofing on Youtube
So far the success rate is pretty good for 3 days. We aren't investing too heavily in paid traffic yet because its -25 C here yesterday. Not great for roofing haha!
So it's mostly branding and planting the bug in peoples heads.
Youtube - CPV is $.04 CPFV is $.43 CPM is $9.54 (these are CAD$)
Facebook ads - CPV $.02 CPFV $1.27 CPM is $6.91
Thats the results after 3 days of running paid traffic to it.
The big thing is seeing what it has done to our website. last 3 days vs the 3 days prior:
181% increase in traffic to the site from the paid traffic.
120.1% increase in duration on site.
272% increase in page views
Good results from experimentation, we will lean in full tilt as the season draws near.