I’m looking to take my small business to the next level for this up coming spring. I’ll give a bit of background information.
I share my business with 1 business partner. We have for the past 5 years been a “General Contracting” business, and did everything under the moon. We always found 60% of our work and profits were from roofing. Now it seems that it is all we want to do. It seems to have less of the “unforeseen” that remodeling does at least to my eyes.
I personally want to go 100% into roofing, mainly asphalt shingles. I don’t particularly want to get into single ply and flat roofing. Both before we started our company we had around 5 years of roofing experience before. It’s something we seem to get done quickly with quality as well.
Either way that’s enough rambling. What i’m asking is how do I take it to the next level. Right now as GC’s we were going for say 10-20 residential roofs a year. We want to take it to the level of 20-50 residential roofs a year. This would keep us plus two to four workers busy all work year. I don’t want to set my goals to high to have them fall apart in my face.
We started a bit of advertising this year and had great responses. The market we are in is not a very “strong” market. It is a lower than average income area, with home values that are low. I find that roofing is a good “stable” market in construction since it is a necessity. Personally I enjoy the work since it feels like I’ve earned my money.
I was thinking about hiring a roofing salesman that is 100% commission based, giving per say 10% commission to him per total contract. It’s no secret we are getting between $325-$360 per sq for walkable 1-2 layer tear offs. (30 yr iko/landmark + premium underlayments).
Have you ever hired a roofing salesman, if so what was the results? I figure for the 10% commission that could be great money for the right sales guru. For the 10% he/she would have to source all the leads.
Is that fair? Am I being unrealistic? Drastically over paying him/her?
Some insight would be great.
Right now we advertise just with YP online, have a website, and many happy customers. We are about 40% work is word of mouth, 60% cold. We have a close rate on roofing of almost 70% sometimes higher.